If you’ve been thinking about upgrading your TV, timing your purchase can make a big difference in price — and for military families, stacking seasonal sales with military discounts can lead to some of the best deals of the year.

The Best Time of Year to Buy a TV

One of the most overlooked — yet best — times to buy a new TV is around the Super Bowl (January–February).

Why? Retailers are preparing for new spring model releases, which means they need to clear out current inventory. That usually translates into:

• Deep discounts on larger screen sizes

• Price drops on premium and high-end models

• Bundled promotions or free delivery offers

While Black Friday gets all the attention, Super Bowl season often delivers equally strong — and sometimes better deals.

*MB participates in affiliate programs therefore we may receive a small commission when you make purchases from our links, helping us continue to bring you awesome military deals 🙂

Best Places to Buy a New TV (with Military Savings)

1. Samsung (Direct Online)

If you’re looking for cutting-edge picture quality, gaming features, or ultra-thin designs, buying directly from Samsung can be a great option. Their direct-to-consumer pricing often includes exclusive bundles or limited-time deals.

Military Perk: Samsung has a Military Offer Program that provides special pricing and additional savings for active duty, veterans, and eligible family members. Eligible members can enjoy savings of up to 30% on select products, including smartphones, TVs, and appliances. 

2. LG (Direct or Retailers)

LG is well known for its OLED technology and cinematic viewing experience. Purchasing directly through LG or from a major retailer during sale periods can unlock strong value on premium models.

Military Perk: LG provides military discounts through ID verification platforms, which can make higher-end TVs more affordable. Enjoy exclusive perks and the best price guaranteed with minimum savings of 10% off electronics and 15% off home appliances when compared to LG.com sales prices.

3. The Exchange (AAFES, NEX, MCX)

For service members and military families, The Exchange is often one of the smartest places to shop. The biggest advantage is tax-free pricing, which alone can equal significant savings on large electronics. Combine that with holiday or Super Bowl promotions, and the value can be hard to beat.

Military Perk:

• Tax-free purchases

• Exclusive military pricing

• Frequent stackable sales and clearance deals

4. Best Buy

Best Buy remains one of the most popular places to purchase TVs because of its large inventory, knowledgeable staff, and price-matching policies. Whether you’re shopping online or in store, you’ll typically find a wide variety of brands and sizes.

Although Best Buy doesn’t offer a military discount program. It is still worth adding them to your price comparisons. Highly recommend looking into their Best Buy Total program. We have had this for a couple of years now and it has definitely paid for itself.

5. Costco or Sam’s Club 

Warehouse clubs like Costco and Sam’s Club can be great spots for TV deals and electronics savings — especially if you’re already a member or planning to join.

Sam’s Club:
Military members can qualify for special membership pricing when signing up online through military verification. This typically includes a steep discount on new Club or Plus memberships and occasionally bonus perks like Sam’s Cash for future purchases.

Costco:
Costco doesn’t offer a traditional military discount in the form of reduced prices on purchases, but they do offer a special incentive for new military members. Eligible military personnel and families who join Costco can receive a Digital Shop Card (often valued at $20–$40) after signing up online and completing verification — essentially giving you spending power back after joining.

These warehouse clubs often have strong TV pricing year-round, especially during seasonal sales, and the value of the membership benefits (including discounted gas, bulk savings, and electronics deals) can make them worth exploring if you’re shopping for a big screen.

Don’t Forget the Sound: Surround Sound Upgrade Tip

A new TV improves picture quality, but audio is what makes movie nights and game days feel immersive. If you’re upgrading your setup, surround sound is worth considering.

Top Pick: Sonos
Sonos is widely praised for its easy setup, sleek design, and powerful room-filling sound. Their systems integrate well with smart homes and streaming platforms, making them a favorite for both casual viewers and home theater enthusiasts.

Military Perk: Sonos offers a 10% military discount, which helps offset the cost of premium speakers and soundbars.

Sale surrounding Super Bowl:

• Save on game-changing sound
• Save up to 20% on home theatre
• Immersive sound for every game 

Final Thoughts

If you plan ahead and shop during Super Bowl season, you can often score premium TVs at mid-range prices. For military families, the real win comes from stacking seasonal sales with military discounts and tax-free options like The Exchange. Pair your new screen with quality surround sound, and you’ve got a home entertainment setup that feels like a theater — without the theater price tag.