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Rita's Italian Ice MB | Partner

Rita's Italian Ice

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2328 A West Mercury Boulevard
Hampton, VA 23666
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Phone: (757) 827-2846

12286 Warwick Boulevard
Newport News, VA 23606
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Phone: (757) 595-5992

Military Discounts & Incentives

The owners of Rita's Italian Ice in Hampton and Newport News are a retired Military Family and they are proud to offer a 10% EVERYDAY MILITARY DISCOUNT to active duty, retired, and dependents in appreciation of your service!

Service Offerings

Rita's Italian Ice is owned and operated in Hampton and Newport News by a USAF retiree and his wife. 


They are proud to serve the military community here in Hampton Roads by offering a variety of frozen treats including its famous Italian Ice, made fresh daily with real fruit, available in over 80 flavors (including all-natural flavors with no artificial ingredients or dyes), Old-Fashioned Frozen Custard, Milkshakes, Sundaes, Frozen Custard Cakes, Custard Cookie Sandwiches made with OREO®, Nutter Butter Cookies, Double Chocolate Chip or Chocolate Chip Cookies, layered Gelati as well as its signature Misto® and Blendini® creations.

Since 1984, “Ice, Custard, Happiness,” has been the brand’s motto, and more than thirty years later, Rita’s is still dedicated to serving up a big dose of happiness with their freshly made, delicious, custom treats, in a fun-filled atmosphere. 

Learn more about COOL TREATS offered at Rita's in Hampton and Newport News!

Follow Rita's of Newport News or Hampton on Facebook to keep up to date with the latest flavors, events, and specials!

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