Lowe's introduces MyLowe's Rewards, a pioneering loyalty program tailored for DIY enthusiasts, offering savings on current purchases and rewards for future ones. MyLowe's Rewards Credit Card holders enjoy a 5% discount daily, maximizing their benefits compared to other payment methods.
The program, structured in tiers, grants members increasing perks as they engage with Lowe's, starting from the Bronze Key tier and progressing annually. Exclusive benefits include earning points towards MyLowe's Money, receiving complimentary gifts, and more.
Available initially in select regions and set to expand nationwide in March, MyLowe's Rewards offers numerous advantages, including points accumulation towards MyLowe's Money, free standard shipping, member-exclusive gifts, and access to workshops for kids and garden enthusiasts. Moreover, members can anticipate tailored recommendations and seamless tracking of their rewards journey through the app.
"Lowe's has been serving DIY customers for more than 100 years, and now we're rewarding their longtime loyalty by offering even more value when then they shop with MyLowe's Rewards," said Marvin Ellison, Lowe's chairman and CEO. "We created this loyalty program with their home improvement needs in mind, just as we did with the MVPs Pro Rewards program for our Pro customers. With MyLowe's Rewards, Lowe's is now the only national home improvement retailer with distinct loyalty offerings that cater to both Pro and DIY customers."
MyLowe's Rewards is a three-tiered program with new benefits unlocked at each status level. New members start at the Bronze Key tier and increase in status as they shop and engage with Lowe's more annually. Statuses and benefits include:
- Bronze Key: Earns 1 point per dollar, plus free standard shipping on eligible purchases $35 or more
- Silver Key: Earns 1.25 points per dollar, plus free standard shipping with no purchase minimum on eligible items
- Gold Key: Earns 1.5 points per dollar, plus free standard shipping with no purchase minimum on eligible items
SPECIAL MEMBERSHIP STATUS FOR ACTIVE DUTY MILITARY & VETERANS
Lowe's is proud to show their appreciation of the military community through their military discount program and hiring initiatives.
Get Silver Key status instantly when you enroll in Lowe's Military Discount program and register through ID.me. MyLowe’s Rewards Silver Key status members receive FREE standard shipping on eligible items and earn more points per dollar.
If you are not enrolled, click the link below to get started. To learn more about the military discount program and new rewards program, click the link below.
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For MyLowe's Rewards Credit Card holders, additional benefits include an accelerated points earning rate and a complimentary upgrade to Silver Key status, enhancing their rewards accumulation and access to exclusive perks. Existing Lowe's Advantage Credit Card holders will seamlessly transition to the new program in March, maintaining their 5% daily savings alongside earning points and rewards.
"We designed MyLowe's Rewards based on our deep understanding of the DIY customer, particularly millennial homeowners with families," said Jen Wilson, Lowe's senior vice president, enterprise brand and marketing. "These customers are trying to make the most of their homes while also looking for experiences for their families. Benefits they want, like free gifts and kids' workshops, are small ways we can thank our customers for choosing Lowe's—all while saving them money along the way."
For more details, visit www.Lowes.com/MyLowesRewards.