Military service is a demanding and honorable profession, and many companies recognize the sacrifices made by service members and their families by offering discounts on a wide range of products, including beauty and makeup.

Whether you’re a service member, veteran, or military family member, you can look and feel your best without breaking the bank. Here’s a roundup of some top makeup brands offering military discounts to help you save on your beauty essentials.

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1. MAC Cosmetics

MAC Cosmetics is a global leader in professional makeup, known for its high-quality products and diverse range of shades.

MAC offers a generous 15% discount to active-duty military personnel, veterans, and their families. To access this discount, simply verify your military status through the SheerID platform on the MAC Cosmetics website. This discount is available both in-store and online, making it easy to stock up on your favorite MAC products.

2. Thrive Causemetics

Thrive Causemetics is a beauty brand known for its high-performance, vegan, and cruelty-free cosmetics. Founded with a mission to give back, the company donates a portion of every purchase to support women overcoming challenges like cancer, domestic violence, and homelessness. Thrive’s products are designed to empower and uplift, combining quality ingredients with a commitment to social impact. Thrive is proud to salute military with a 15% military discount program. Click the link to get started!

3. Elf Cosmetics

e.l.f. Cosmetics (short for eyes, lips, face) is a popular beauty brand offering affordable, high-quality makeup and skincare products. Known for its commitment to cruelty-free practices, e.l.f. provides a wide range of innovative products that cater to all skin types and tones. The brand is celebrated for making beauty accessible without compromising on quality or ethical standards.

Elf salutes military with a 25% military discount program!

4. Tarte Cosmetics

Tarte Cosmetics is a cruelty-free beauty brand that focuses on high-performance naturals.

Tarte offers a 40% discount to active-duty military personnel, veterans, and their families. The discount can be applied to both regular and sale items, making it a great way to try out Tarte’s popular foundations, concealers, and more. To claim your discount, verify your military status with SheerID on Tarte’s website.

5. Too Faced

Too Faced cosmetics are completely cruelty free and free of parabens. They are proud to offer only the best in ingredients.  Too Faced has something special for your face, eyes, lips and more!  Too Faced Cosmetics is proud to salute military with a 20% Military Discount Program!  You will need to get verified via Sheer ID.  Click the link below to get started!

6. IT Cosmetics

IT Cosmetics is a beauty brand renowned for its skin-loving, problem-solving products that combine makeup and skincare. Developed with the help of dermatologists and plastic surgeons, IT Cosmetics offers high-performance solutions that address various skin concerns, from redness and fine lines to uneven skin tone. Known for products like the award-winning CC Cream, the brand is beloved for its innovative formulas that provide full coverage while nourishing and enhancing the skin.

IT Cosmetics, known for its innovative products that combine makeup and skincare, offers a 25% military discount with verification of military service. 

How to Access These Discounts

Most of these brands require you to verify your military status through a third-party service like ID.me or SheerID. Once verified, you’ll be able to apply the discount to your purchases. Remember to check each brand’s specific terms and conditions, as some discounts may not be combined with other promotions or sales.

Military discounts are a fantastic way for service members and their families to save on everyday essentials, including makeup and beauty products. Whether you’re looking for high-end cosmetics or budget-friendly options, these brands offer a variety of products that can suit any need or preference. By taking advantage of these discounts, you can enjoy top-quality makeup without stretching your budget too thin.

So, go ahead and treat yourself—you’ve earned it!