Holiday shopping season is officially here — and that means some of the best Black Friday, Cyber Monday and Holiday deals are rolling out. Whether you’re shopping for a service member, a veteran, a military spouse, or just someone who loves a good deal, this guide breaks everything down by category so you can find the perfect gift.

From appliances to grills, fitness gear to makeup, these brands offer huge holiday savings — and many provide exclusive military discount programs to help you save even more. Below are some of my favorite brands offering great gift ideas for just about anyone on your list!

Keep in mind—while a lot of these Black Friday offers are the best you’ll see all year, not all will stack with military discounts. Some do, some don’t, so it’s always worth clicking through each link to double-check and make sure you’re getting the biggest savings possible!

Let’s dive in.

MB participates in affiliate programs therefore we may receive a small commission when you make purchases from our links, helping us continue to bring you awesome military deals 🙂

Appliances Gift Guide

Brands: KitchenAid, Lowe’s, GE Appliances, Exchange

Perfect for: New homeowners, kitchen lovers, families prepping for holiday gatherings.

Appliances are the ultimate high-impact gift — and holiday sales are the time to snag big-ticket items for less. Many manufacturers and home improvement stores offer additional savings for active military, veterans, and families.

Brand Highlights & Holiday Savings

KitchenAid – Verified military and veteran discounts are available, offering up to 15% off appliances, mixers, blenders, cookware sets, and more (with some exclusions). Black Friday Deals run now-December 3 with their biggest offer being buy more, save more. GET THIS DEAL

GE Appliances – Provides a military-only storefront with exclusive pricing on eligible appliances. This site offers a 20% military discount on eligible items. The Black Friday sale is on with savings of up to 43% off! GE Appliances Store proudly offers GE, Cafe, Monogram, Profile, Haier, and Hotpoint. GET THIS DEAL

Lowe’s – Every qualifying purchase gets 10% off for military through verification of service. GET THIS DEAL

The Exchange (AAFES/NEX) – Always tax-free, and many appliances feature additional holiday markdowns. GET THIS DEAL

Holiday tip: Always compare Exchange pricing against retailer military discount pricing — sometimes the tax savings alone is unbeatable.

Cookware Gift Guide

Brands: Caraway, HexClad, Smithy Ironware

Perfect for: foodies, home chefs, or anyone upgrading their kitchen.

Quality cookware is a practical and long-lasting gift. Whether they love cast iron or hybrid nonstick, this category delivers premium picks.

Brand Highlights & Holiday Savings

Caraway – Looking for a beautiful gift? Shop Caraway’s biggest sale of the year on non-toxic ceramic cookware, storage solutions, utensils, and more—offering up to 25% off!  This is your best opportunity to save on Caraway therefore our exclusive 5% military discount isn’t stackable during these top deals. We’ve put together a list of our favorites from Caraway, plus check out holiday deals >>  GET THIS DEAL

Hexclad – Major Black Friday sales every year. They have beautiful cookware, wood knives, cutting boards and more! There military discount is not stackable on top of Black Friday Deals.  GET THIS DEAL

Smithy Ironware – Known for handcrafted cast iron and carbon steel offering beautiful heirloom quality. Smithey offers a 10% military discount. GET THIS DEAL

Cups & Tumblers Gift Guide

Brands: Tervis, Stanley, Hydro Flask

Perfect for: On-the-go drinkers, gym lovers, commuters, teachers, and teens.

Reusable tumblers are a crowd-pleasing, budget-friendly gift.

Brand Highlights & Holiday Savings

Hydro Flask – Offers 20% off for military on select products. Plus, the Black Friday Sale offers 25% off select products. Perfect gift for kiddos!  GET THIS DEAL

Stanley – Offers great military discounts and often on top of most sales! Black Friday deals are here offering up to 50% off select items.  GET THIS DEAL

Tervis – Great gifts for anyone, you can never have enough Tervis. Tervis offers a 15% military discount. Black Friday Deals are 30% off full priced items. GET THIS DEAL

Gifts for Guys

Brands: Oakley Standard Issue, Carhartt, Bass Pro, Cabela’s

Perfect for: Outdoorsmen, workers, hunters, and anyone who loves gear built to last.

Brand Highlights & Holiday Savings

Oakley Standard Issue – Oakley SI is an exclusive website built for the military, law enforcement, and first responder communities. They offer special pricing on sunglasses, eyewear, and prescription glasses. Oakley SI has huge holiday sales going….up to 70% off plus grab an EXTRA 10% off on top through MilitaryBridge. GET THIS DEAL

Carhartt – Salutes military with a 15% military discount stacks on most sales. GET THIS DEAL

Bass Pro – Bass Pro and Cabela’s salute active military, veterans and their families with a 10% military discount that is stackable on top of sales!  Great opportunity to save big during the holidays. GET THIS DEAL

Cabela’s – Bass Pro and Cabela’s salute active military, veterans and their families with a 10% military discount that is stackable on top of sales!  Great opportunity to save big during the holidays. GET THIS DEAL

Top pick: The Carhartt Insulated Duck Jacket — warm, rugged, and perfect for winter.

Steaks & Gourmet Food Gifts

Brands: Omaha Steaks, Kansas City Steaks

Perfect for: Families, food lovers, holiday hosts, or long-distance gifting.

Brand Highlights & Holiday Savings

Omaha Steaks – Runs some of the largest Black Friday deals in the food gift market. Omaha Steaks offers a $10 military discount which may or may not be stackable. GET THIS DEAL

Kansas City Steaks – Known for high-quality cuts and seasonal gift bundles. The military discount may or may not be stackable which is 20% off. GET THIS DEAL

Music Gift Guide

Brands: Donner Music, Guitar Center

Perfect for: Musicians, teens, beginners, or hobbyists looking to upgrade.

Brand Highlights & Holiday Savings

Guitar Center – Offers a 10% military discount which may be stacked on top of some items. The Black Friday Sale offers up to 40% off!  GET THIS DEAL

Donner Music – Whether you’re a seasoned musician looking to upgrade your instrument or just starting out on your musical journey, Donner music has everything you need. Donner specializes in digital pianos, drums, guitars, effect pedals, audios, string instruments, and other accessories.  Plus, we offer an exclusive 12% Military Discount with promo code that is stackable on top of most sales! GET THIS DEAL

From keyboards to guitars, music gifts are timeless and perfect for creative-minded recipients.

Outdoor Grills & Griddles Gift Guide

Brands: Blackstone, Weber, Pit Boss, Home Depot

Perfect for: Outdoor cooks, grill masters, tailgaters, and families who love backyard time.

Brand Highlights & Holiday Savings

Pit Boss – Features a “Heroes Program” offering 25% off for military and first responders. Pit Boss has Black Friday deals of up to 50% off select grills!  GET THIS DEAL

Blackstone – Offers a 5% military discount which may or may not be stackable. Blackstone is offering big Black Friday Deals!  GET THIS DEAL

Weber – Major markdowns appear on Black Friday with occasional verified military deals. Weber offers a 10% military discount program. GET THIS DEAL

Pro tip: If buying grills also check pricing at Lowe’s, Home Depot, Exchange, and Ace Hardware to see if better deals available. Lowe’s, Home Depot and Ace offer a military discount program. The Exchange offers Tax Free Shopping. 

Workout & Fitness Gift Guide

Brands: Tonal, FED, TRX, Life Fitness

Perfect for: Gym lovers, New Year’s resolution setters, or anyone building a home gym.

Brand Highlights & Holiday Savings

Tonal – Heavy Black Friday/Cyber Monday deals; military-specific discounts vary by year. Offering $1000 off their Tonal 2. GET THIS DEAL

FED Fitness – FED’s brands (like Flybird, Yosuda, and Bcan) cover a wide range of fitness styles. FED salutes military with a 25% military discount! Shop their best deals of the year and save!  GET THIS DEAL

TRX – Holiday deals on bundles. Plus, military grab up to 10% off! GET THIS DEAL

Life Fitness – With a range of products from treadmills and stationary bikes to strength training machines and ellipticals, Life Fitness makes a great gift for the holidays. Military enjoy up to 5% off!  GET THIS DEAL

Gift idea: Tonal’s all-in-one smart home gym is a high-budget but life-changing present.

Gifts for Women 

Brands: Tarte, Drunk Elephant, Thrive, Bionic, UGG

Perfect for: Teens, moms, beauty lovers, stocking stuffers.

Brand Highlights & Holiday Savings

Tarte – Offers a huge 40% military discount which is often stackable on top of sales. GET THIS DEAL

Drunk Elephant –  Black Friday deals offer 25% off sitewide!  Their military discount may or may not be stackable on top of these sales. The brand offers a 15% military discount. Shop their clean skincare line. GET THIS DEAL

Thrive Causemetics – Offering a 15% military discount on their high-performance, vegan, cruelty-free products. GET THIS DEAL

Bio Ionic – Black Friday deals are the best of the year!  Better than their 30% military discount so it’s not stackable. Save 40% off sitewide with promo code. Grab their award winning Long Barrel Curling Iron and save! GET THIS DEAL

UGG – Grab some beautiful UGG slippers or shoes for that special someone. Military save 10% on select products. GET THIS DEAL

Fan favorites: Tarte’s holiday gift sets, best-selling concealers, and limited-edition palettes.

Photo & Custom Gift Guide

Brands: Mixbook, Michaels

Perfect for: Sentimental gifts, grandparents, families separated by distance, deployment-related projects.

Brand Highlights & Holiday Savings

Mixbook – Runs deep holiday discounts plus occasional military-exclusive deals. Mixbook makes it easy to create beautiful, personalized photo products that capture your most meaningful moments. GET THIS DEAL

Michaels – Offers a 15% everyday military discount stackable on top of most sales. Save on their holiday sales and products! GET THIS DEAL

These personalized gifts are heartfelt, thoughtful, and perfect for preserving memories.

Golf Gift Guide

Brands: Sunday Red • Callaway • TaylorMade

Perfect for: Golfers, retirees, weekend players, competitive hobbyists, and gear lovers.

Golf gear makes an elevated, memorable gift — especially because Black Friday is when the biggest club, bag, and apparel discounts drop.

Brand Highlights & Holiday Savings

Sunday Red – Known for golf apparel and accessories; holiday deals are common on their direct site. Offering sales up to 50% off!  Military enjoy a 15% military discount may or may not be stackable. GET THIS DEAL

Callaway – Looking for great gifts for the golfer in your life? Callaway has great holiday sales going on plus military enjoy a 15% military discount on applicable items. GET THIS DEAL

TaylorMade – Major Black Friday markdowns every year; Shop clubs, customized golf balls, golf bags and more. Military enjoy a 15% military discount on select items. GET THIS DEAL

Gift idea: Premium golf balls and gloves make easy stocking stuffers; clubs are big-ticket but unbeatable during Black Friday.

 Watch Gift Guide

Brands: G-Shock • Citizen • Belrus

Perfect for: Professionals, service members, collectors, and anyone who loves durable or stylish wristwear.

Brand Highlights & Holiday Savings

G-Shock – Looking for a great gift for the holidays!  Shop G-Shock and their military line of watches. Military enjoy a 10% military discount off select watches. GET THIS DEAL

Citizen – Beautiful watches and holiday sales equal the perfect gift!  Military enjoy a 15% military discount off select watches. GET THIS DEAL

Benrus Watches– Absolutely beautiful watches!  Originally issued in 1964, the BENRUS DTU-2A/P was built to meet updated U.S. military specs for a reliable military field watch. They offer a military discount but it’s not available during holiday sales. Benrus is offering a limited-time 20% off deal! GET THIS DEAL

From tactical watches to dress watches, these brands sit at the intersection of durability and style.

Travel & Vacation Gift Guide

Brands: Atlantis • Armed Forces Vacation Club • Armed Forces Recreation Centers (AFRC) • Sandals & Beaches Resorts

Perfect for: Families, couples, anniversaries, post-deployment celebrations, and bucket-list trips.

Travel gifts create lifelong memories — and the military community gets some of the best travel discounts in the world.

Brands & Holiday Deals

Atlantis Resort (Bahamas)

If you’ve been dreaming of a getaway to one of the world’s most breathtaking island destinations, now is the time to make it happen! Atlantis Paradise Island, Bahamas is rolling out their biggest savings of the year for Black Friday and Cyber Monday.

While Atlantis typically offers a generous military discount of up to 30% off, these limited-time holiday deals go even further—making now the absolute best time to book your stay. If a trip to this iconic resort is on your radar, this is the deal you don’t want to miss!

Check out our blog post highlighting all Atlantis has to offer, plus their Black Friday Deals!

GET THIS DEAL

Armed Forces Vacation Club (AFVC)

• Exclusive to military families

• Offers deeply discounted week-long resort stays, sometimes as low as $359/week

• NO timeshare pitch required

GET THIS DEAL

Armed Forces Recreation Centers (AFRC)

• Includes resorts like Edelweiss (Germany), Hale Koa (Hawaii), Shades of Green (Disney), and more

• Military-exclusive pricing way below standard resort rates. Check out their current sales!

• Some of the most beloved military vacation perks worldwide

GET THIS DEAL

Sandals & Beaches Resorts

• Offers 10% military discount for eligible service members through direct booking. This is often on top of best deals!

• Ideal for romantic getaways (Sandals) or family vacations (Beaches)

SANDALS GET THIS DEAL 

BEACHES GET THIS DEAL

Jewelry Gift Guide

Brands: Kay • Helzberg • Jared 

Perfect for: Significant others, parents, special occasions, and memorable Christmas gifts.

Brand Highlights & Holiday Savings

Kay Jewelers – Popping the question this holiday season? Check out Kay Jewelers Holiday Sales. Military enjoy a 10% military discount on eligible items. GET THIS DEAL

Helzberg Diamonds – Another great option for a special gift this holiday season. Military enjoy a 10% military discount on select items. GET THIS DEAL

Jared – Also check out beautiful jewelry from Jared. They do offer a 10% military discount on select items. GET THIS DEAL

Jewelry remains one of the most classic holiday gifts — especially with military savings layered in.

Music Tech Gift Guide

Brands: Sonos • Bose • Sony

Perfect for: Home entertainment lovers, movie watchers, audiophiles, and gamers.

Brand Highlights & Holiday Savings

Sonos – Runs some of the best Black Friday soundbar and speaker deals; military discounts vary but appear on ID.me seasonally. Sonos offers a 15% military discount on eligible products. GET THIS DEAL

Bose – Another great option for speakers, headphones, and more. Great Black Friday Sales going on right now. The military discount may not be stackable on top of these sales. GET THIS DEAL

Sony – Sony is a global leader in cutting-edge technology, delivering high-quality electronics designed to enhance everyday life. From 4K and OLED TVs, noise-canceling headphones, and mirrorless cameras to PlayStation gaming consoles and home audio systems, Sony combines sleek design with powerful performance. Sony offers a military discount that may or may not be available on top of these holiday sales. GET THIS DEAL

Top gifts: Soundbars, noise-canceling headphones, portable speakers.

Designer Purse Gift Guide

Brands: Dooney & Bourke • Coach • Cole Haan

Perfect for: Wives, moms, daughters, professionals, or anyone who loves high-quality bags.

Brand Highlights & Military Discounts

Coach – Often provides military discounts at outlet locations and via Exchange retail partners. GET THIS DEAL

Dooney & Bourke – Offers huge Black Friday deals and occasional service-member promotions. GET THIS DEAL

Cole Haan – Huge Black Friday/Cyber Monday deals. Cole Haan typically offers a 15% stackable military discount. GET THIS DEAL

A designer purse is always a wow-factor gift during the holidays.

TVs and Computers

Brands: Dell • Apple • Microsoft • Samsung

Perfect for: Teenagers and needed tech upgrades. 

Brand Highlights & Holiday Savings

Dell – Huge holiday sales. Dell may not offer the military discount on top of these sales.  GET THIS DEAL

Apple – Apple has a storefront dedicated for the military community offering special savings. GET THIS DEAL

Microsoft – Offers up to 10% off select products. GET THIS DEAL

Samsung – Eligible members can enjoy savings of up to 30% on select products, including smartphones, TVs, and appliances. GET THIS DEAL

A new laptop or TV is a great gift for the holidays. It’s a great time to take advantage of holiday sales and save big. 

Final Military Savings Tips for Holiday Shopping

✔ Stack discounts smartly
Some brands allow you to combine the military discount with Black Friday deals. Always test both.

✔ Don’t forget the Exchange
Tax-free savings + holiday sales often beat big-box store prices on grills, appliances, and tools.

✔ Use extended holiday return windows
If you’re gifting appliances or tech, make note of January return deadlines — they vary by retailer.